How do you build a business that makes it easier for people to understand their bodies and look after their health? At Forus in Stavanger, Gevity brings testing, follow-up and recovery together under one roof. For us at Lyfe Nordic, they are an inspiring example of how a well-considered health concept can take shape.
Longevity that fits into everyday life
Gevity's ambition is to make longevity accessible to more people. Visitors can book via the My Gevity app or website and choose from services including 3D body analysis, VO₂ max testing, personal training, red light therapy and HBOT.
In our view, the strength of the concept is that visitors have several ways to engage with the same business. One person wants to understand their current fitness level. Another is looking for guidance with their training. A third wants to set aside time for recovery. A comprehensive offering can meet different needs while creating scope for a longer-term customer relationship.
From an initial test to follow-up over time
Gevity highlights the opportunity to return and compare progress. The body analysis provides a visual 3D image, circumference measurements and information about posture. Fitness tests and personal training complement the offering by providing another perspective on the body and training.
For a business, this creates opportunities for a clearer dialogue with the customer. What do you want to change? What is your starting point? What would you like to follow up on next time? When measurement becomes part of the conversation, the customer and coach can work towards shared goals. It is also an opportunity to make return visits a natural part of the offering.
Lyfe Nordic's role in Gevity's initiative
Gevity has chosen Lyfe Nordic as the supplier of Visbody M60 and Visbody Creator600. The two solutions form part of its investment in analysis and physiological testing – elements of a much broader concept.
We see great value in allowing technology to support a clear customer journey. A test can be the start of a conversation, a plan and a new review. For gyms, clinics and health centres, the investment is therefore also about how results are presented and how customers are helped to take the next step.
A customer case to inspire you
What makes Gevity interesting to us is the complete offering: knowledge about the body, guidance and space for recovery. Our view is that this kind of approach gives the business more opportunities to remain relevant to customers over time.
If you are developing a gym, clinic or wellness concept, Gevity can be a starting point for an important question: how can your offering help customers progress from an initial visit to a long-term relationship?
Would you like to create a similar comprehensive offering in your business? At Lyfe Nordic, we can help you explore how measurement and recovery can become a natural part of your concept. Book a consultation with us and we will explore the possibilities together.