Our Story

Timeline

In 2019, we had the idea to launch Sweden's first cryotherapy clinic, but then the pandemic hit, forcing us to rethink our plans. In 2020, we decided to pivot to distributing world-leading health and wellness technologies instead. Lyfe Nordic was born.

Since then, Lyfe Nordic has continuously grown stronger and expanded its offering, despite global uncertainties such as war, inflation, and disrupted supply chains.

Follow our timeline and explore Lyfe Nordic from day one to the present day!

An idea is born: we want to start Sweden's first cryo-clinic in Malmö.
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Having grown up side by side through childhood, school years and into adulthood, we have been shaped by the same circumstances and share a drive and vision to create something that makes a difference.

That resulted in...

2003

2019

An idea is born: we want to start Sweden's first cryoclinic in Malmö, Sweden.

We establish contact with cryochamber suppliers around the world.

En idé föds: vi vill starta Sveriges första kryoklinik i Malmö.

The idea for Lyfe Nordic was born in a café in Malmö.

The name Lyfe Nordic is born and we get our first customer!

The COVID-19 pandemic strikes and we need to rethink.

Zoi Tattoo in Malmö buys a cryochamber after almost two years without sales during incredibly tough times.

Sweden's first cryochamber is in place at Zoi Tattoo in Malmö.

2020

2021

The pandemic continues, but Lyfe Nordic is growing slowly but surely.

We visit the Italian spa company Starpool and shortly afterwards launch their Zerobody Dry Float.

Sweden's first Zerobody Dry Float is installed at Palmer Friskvård.

Sweden's first Zerobody at Palmer Friskvård

The world is shaken by both war and inflation, we are trying to adapt and think again.

Together with our Finnish partner Nollaamo, we drive Zerobody around Sweden on a launch tour.

On a Swedish tour with our partner Nollaamo

We land our first hotel chain, Clarion Sign, part of Strawberry, as a customer!

They invest in a Zerobody Dry Float.

Installation day at Clarion Sign, which barely fit in the elevator...:)

Stockholm's first Zerobody at Clarion Sign

We expand to Norway, Oslo and once again deliver a Zerobody dry float, this time to Total Recovery.

Lyfe Nordic exhibits Zerobody Dry Float at Spadagarna

2022

2023

We are expanding our range and bringing in Red Light Therapy, Powercab, Hyperpod and BOA Max 2.

Sweden's first BOA Max 2 is delivered to True Bliss in Malmö.

Sweden's first Red Light Pod is installed at Göteborgs Floatingcenter.

Lyfe Nordic is growing in sales despite continued uncertain and financially difficult times.

The belief that health & wellness will grow and become a bigger priority drives us forward.

Lyfe Nordic's fastest growing year ever

Stockholm's first Red Light Pod opens at Clarion Sign, Strawberry

Zerobody installation klar hos Alternativhälsan

Sweden's first Zerobody Cryo is installed at Alternativhälsan Östermalm in Stockholm.

Red Light Therapy is growing in popularity and our Red Light Pod is becoming Sweden's best-selling red light bed!

Rödljusterapi växer i popularitet och vår Red Light Pod blir Sveriges mest sålda rödljussäng!

First customer in the north with Red Light Pod, Buddha Nest, invests in two red light beds and gets over 100 bookings in just 3 weeks, without any marketing!

Första kunden i norr med Red Light Pod, Buddha Nest, investerar i två rödljussängar

We become a full-service supplier for Sweden's largest recovery center.

Recovery Lab invests in Powercab, Red Light Pod Pro, MITOVIT, HyperPod and the Mana 1.0 ice bath.

Recovery Lab väljer oss som fullständig leverantör för Sveriges största återhämtningscenter i Göteborg

First customer outside Scandinavia, GenZen in Poland invests in Red Light Pod at their wellness center in Warsaw.

Första kund utanför Skandinavien, GenZen i Polen

Corporate Wellness becomes a bigger focus for us in 2025.

CE Products has a turnover of over SEK 180 million and invests in both Red Light Pod and Mana 1.0 for their employees' well-being at work.

CE Produkter omsätter över 180 mnkr och investerar i både Red Light Pod och Mana 1.0 för deras anställdas hälsa och välmående på jobbet.

We continue to educate ourselves in preventive health and longevity. “Practice What We Preach.”

Inspiring retreat with The Iceman Wim Hof!

Inspirerande retreat med The Iceman Wim Hof!

2024

2025

We launch Mana 1.0 - the ultimate cold bath

We deliver to, among others, MMA fighter Alexander Gustafsson and football player Pontus Jansson from Malmö FF.

Isbadet Mana 1.0 börjar levereras hem till privatpersoner

Zerobody Dry Float nu i Helsingborg hos Lumi Nordic

Zerobody Dry Float now in Helsingborg at Lumi Nordic

Red Light Pod arrives in Denmark!

Lyfe Nordic officially delivers the Red Light Pod to the first customer in Denmark.

Visbody S30 sells out in 3 rounds

The world's first body scanner with both BIA & 3D-Scan, makes its entrance in Scandinavia and we sell out in 3 batches straight away. Gyms are replacing their old body monitors with more modern and advanced technology.

We continue to participate in more and more podcasts and spread knowledge about longevity, recovery and biohacking in Scandinavia.

Unique installation of Red Light Pod

Yes, we go all the way and some more for our customers.

Lyfe Nordic becomes exclusive partner for Superhuman Network in Stockholm

There we exhibit with our range of technologies in their official “Interactive Area”.

Meets and collaborates with pioneers and high-profile people

Alexander 'The Mauler' Gustafsson in our Mana 1.0

Simon Sinek does a body scan with our Visbody S30

Great collaboration with Bryan Johnson

Which is testing a protocol with our machine MITOVIT as part of its Don't Die project.

Popular clinic chain Fasciaklinikerna introduces Visbody S30 in its concept

To streamline the treatment plan for customers and create added value.

More and more private customers!

And we deliver our longevity technologies to homes around the world.

Lyfe Nordic is now also expanding outside Scandinavia, delivering units to, among others, Italy, Greece, Spain and indeed all the way to the United States.

We are exhibiting at Allt För Hälsan 2025 with the most brazen stand on site.

Visitors were allowed to try red light therapy, lymphatic drainage and body scanning with Visbody.

We will grow by 55% in 2025

And as usual, we end the year with our annual donation to organizations that help people in extremely vulnerable environments. Our success means nothing if we can't give back to those who don't have our privilege of safety, every day.

Today, and onwards

The goal of becoming the absolute leading distributor of technologies in longevity & health optimization remains.

2026 will be an exciting year with a lot of news. Stay tuned!

Bli en del av tidslinjen

Meet the team

A few words from us

Our goal is to offer our clients a unique opportunity to achieve success through profitable and value-creating investments in health, recovery, and biohacking.

Alexander Bica

Co-founder

For over 10 years I have competed for the Swedish national team in wrestling. My lifestyle is such that I am always looking for new ways to perform and recover my body and mind, especially after hard training and competitions. I know how valuable it is to feel good mentally to be able to perform at the top every day, but, what I do is not just for elite athletes.

It is for everyone.

In 2019, Elias and I decided to create a company where we can spread just that. A platform where both companies and individuals can find the latest and most innovative products to be able to forget the stresses of life and recover the body in the best way.

Together we created Lyfe Nordic and we are proud to be working with globally leading companies in the industry today.

Elias Alhar

Co-founder

Ever since I can remember, I've wanted to make a positive impression in the world - I think most of us want to.

However, I didn't really know how selves could contribute in the best way. What are my strengths? What should I focus on? When Alex and I joined forces to create Lyfe Nordic, I suddenly felt how it was possible to build a company that could make people healthier and happier. I had found a way to contribute!

With a degree in Business Administration and a passion for learning new things and developing, I strive daily to make Lyfe Nordic a company that holds the highest standards and offers products backed by scientific data.

Taking care of their health should be a priority and I hope we can help make more people value their wellbeing.