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Team & story

Meet the team behind Lyfe Nordic and read about our journey from inception to today

Timeline

In 2019, we had the idea of starting Sweden's first cryo-clinic, then the pandemic struck, and made us rethink. In 2020, we decide to deploy world-leading technologies in health and wellness instead. The name Lyfe Nordic is born.

Since then, Lyfe Nordic has continuously grown stronger and expanded its offering despite global uncertainties such as war, inflation and deteriorating logistics chains.

Join our timeline and explore Lyfe Nordic from day one until today!

An idea is born: we want to start Sweden's first cryo-clinic in Malmö.

Having grown up side by side through childhood, school years and into adulthood, we have been shaped by the same circumstances and share a drive and vision to create something that makes a difference.
That resulted in...
2003
2019
An idea is born: we want to start Sweden's first cryoclinic in Malmö, Sweden.
We establish contact with cryochamber suppliers around the world.
En idé föds: vi vill starta Sveriges första kryoklinik i Malmö.
The name Lyfe Nordic is born and we get our first customer!
The COVID-19 pandemic strikes and we need to rethink.

Zoi Tattoo in Malmö buys a cryochamber after almost two years without sales during incredibly tough times.
Lyfe Nordic Team
2020
2021
The pandemic continues, but Lyfe Nordic is growing slowly but surely.
We visit the Italian spa company Starpool and shortly afterwards launch their Zerobody Dry Float.

Sweden's first Zerobody Dry Float is installed at Palmer Friskvård.
Zerobody hos Palmer Friskvård
The world is shaken by both war and inflation, we are trying to adapt and think again.

Together with our Finnish partner Nollaamo, we drive Zerobody around Sweden on a launch tour.
Lyfe Nordic on Tour
We land our first hotel chain, Clarion Sign, part of Strawberry, as a customer!
They invest in a Zerobody Dry Float.
Trångt i hissen
Installation hos Clarion
We expand to Norway, Oslo and once again deliver a Zerobody dry float, this time to Total Recovery.
Lyfe Nordic på Spadagarna
2022
2023
We are expanding our range and bringing in Red Light Therapy, Powercab, Hyperpod and BOA Max 2.
Sweden's first BOA Max 2 is delivered to True Bliss in Malmö.
Red Light Pod installation
Lyfe Nordic is growing in sales despite continued uncertain and financially difficult times.
The belief that health & wellness will grow and become a bigger priority drives us forward.
Lyfe Nordic's fastest growing year ever
Stockholm's first Red Light Pod opens at Clarion Sign, Strawberry
PowerCab hos Mosebacke
Zerobody installation klar hos Alternativhälsan
Red Light Therapy is growing in popularity and our Red Light Pod is becoming Sweden's best-selling red light bed!
Rödljusterapi växer i popularitet och vår Red Light Pod blir Sveriges mest sålda rödljussäng!
First customer in the north with Red Light Pod, Buddha Nest, invests in two red light beds and gets over 100 bookings in just 3 weeks, without any marketing!
Första kunden i norr med Red Light Pod, Buddha Nest, investerar i två rödljussängar
We become a full-service supplier for Sweden's largest recovery center.
Recovery Lab väljer oss som fullständig leverantör för Sveriges största återhämtningscenter i Göteborg
First customer outside Scandinavia, GenZen in Poland invests in Red Light Pod at their wellness center in Warsaw.
Första kund utanför Skandinavien, GenZen i Polen
Corporate Wellness becomes a bigger focus for us in 2025.
CE Produkter omsätter över 180 mnkr och investerar i både Red Light Pod och Mana 1.0 för deras anställdas hälsa och välmående på jobbet.
We continue to educate ourselves in preventive health and longevity. “Practice What We Preach.”
Inspirerande retreat med The Iceman Wim Hof!
2024
2025
We launch Mana 1.0 - the ultimate cold bath
Isbadet Mana 1.0 börjar levereras hem till privatpersoner
Zerobody Dry Float nu i Helsingborg hos Lumi Nordic
Red Light Pod makes its debut in Denmark!
Red Light Pod gör entré i Danmark!
Today, and onwards
The goal of becoming the absolute leading distributor of technologies in health, recovery and wellness remains.

We work hard on a daily basis to ensure that we offer our customers the absolute best in the market with world-class service. In 2025, we aim to expand with 4 technologies and also expand further to our neighboring countries, stay tuned!

Become part of the timeline
Meet the Team

A few words from us

Our goal is to offer our clients a unique opportunity to achieve success through profitable and value-creating investments in health, recovery and biohacking.

Alex

Alexander Bica

Co-founder

For over 10 years I have competed for the Swedish national team in wrestling. My lifestyle is such that I am always looking for new ways to perform and recover my body and mind, especially after hard training and competitions. I know how valuable it is to feel good mentally to be able to perform at the top every day, but, what I do is not just for elite athletes.

It is for everyone.

In 2019, Elias and I decided to create a company where we can spread just that. A platform where both companies and individuals can find the latest and most innovative products to be able to forget the stresses of life and recover the body in the best way.

Together we created Lyfe Nordic and we are proud to be working with globally leading companies in the industry today.

Elias

Elias Alhar

Co-founder

Ever since I can remember, I've wanted to make a positive impression in the world - I think most of us want to.

However, I didn't really know how selves could contribute in the best way. What are my strengths? What should I focus on? When Alex and I joined forces to create Lyfe Nordic, I suddenly felt how it was possible to build a company that could make people healthier and happier. I had found a way to contribute!

With a degree in Business Administration and a passion for learning new things and developing, I strive daily to make Lyfe Nordic a company that holds the highest standards and offers products backed by scientific data.

Taking care of their health should be a priority and I hope we can help make more people value their wellbeing.

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