Privacy Policy

ABEA AB, Swedish company registration number 559261-1239, operates under the name Lyfe Nordic and is responsible for the processing described here. Address: Riggaregatan 57, Malmö, Sweden. Contact us at hello@lyfenordic.com. Contact person: Elias Alhar.

When you contact us, request a quote or apply to become a distributor, we process the information you provide: name, email address, telephone number, company, country, selected products, industry and messages. Distributor applications may also include target markets, experience and a description of your business. We also record the form language, confirmations and request ID. Where you allow Statistics or Marketing and campaign information is present in the page address, the four UTM fields for source, medium, campaign and content may accompany the request. The forms do not request personal identity numbers or health information. Please avoid including sensitive personal information in free-text fields.

We use this information to answer questions, prepare quotes, send requested product materials, follow up enquiries and assess distributor partnerships. For business contact persons, this processing is normally based on our legitimate interest in handling business enquiries and partnerships. If you are personally a party to a contract, processing necessary to prepare or perform that contract may instead be based on the contract. Technical information is used to operate and troubleshoot the service and prevent duplicate submissions, based on our legitimate interest in providing a secure, functioning service. Required fields are needed to handle your request.

When you request a quote, we send the requested information and follow up your enquiry. Our current workflow also adds quote enquiries to newsletter mailings. Newsletters are a separate marketing purpose. You can opt out at any time using the unsubscribe link in each email or by contacting hello@lyfenordic.com. Where we rely on consent, you can withdraw it; this does not affect earlier lawful processing. Visiting our website does not constitute consent to marketing.

The new website uses Vercel for hosting and private storage and Sanity for website content. Forms are passed through Zapier to our existing workflows, where GoHighLevel is used for CRM and follow-up and Google Workspace for email. Brevo is used for newsletters and Cal.com for bookings when those services are used. Information is passed to the systems needed for the relevant request; contact details submitted through forms are not added to Sanity’s public content. We do not sell your personal data. Authorised staff and relevant service providers access information to carry out their work.

Some of our service providers operate outside the EU/EEA, which may involve processing information there. Such transfers require a basis under the GDPR, such as an applicable adequacy decision or standard contractual clauses together with necessary safeguards. You may contact us for information about the recipients and transfer safeguards relevant to your information.

Contact details in our CRM are deleted when, following follow-up, we determine that further business discussions are no longer relevant. Website copies of form content are cleared daily after 30 days once transfer to our workflows has been confirmed. Enquiries with uncertain or incomplete delivery are retained for troubleshooting. A technical receipt without contact details or message text remains to prevent duplicate submissions. This cleanup does not remove records from the CRM, email or automation history. Retention there depends on the matter, documentation needs and legal obligations. Information needed for ongoing customer relationships, accounting or legal claims may be kept longer.

You choose whether to allow Statistics and Marketing. Both are off until you consent. You can change your choice at any time using Cookie settings at the bottom of the page. Forms work even if you reject optional measurement. Withdrawal stops future measurement but does not recall data already sent.

With Statistics consent, Google Analytics measures visits and quote requests. With Marketing consent, Google Ads and Meta (Facebook/Instagram) measure advertising results and personalise advertising. They may receive page and event information, IP addresses, browser details and cookie identifiers. Meta receives quote events from both the browser and our server through Conversions API; a shared event ID prevents double counting. We do not send names, email addresses, phone numbers or message text from forms to these services.

Your cookie choice is stored for up to 180 days. Session storage helps prevent duplicate submissions and measurements. Campaign information is stored during your visit only if you allow Statistics or Marketing. Hosting providers process technical request information to operate and protect the site.

Videos and the Cal.com booking calendar load when you open them. Their providers may then receive your IP address and technical information and use their own storage. Booking details are used to arrange your meeting.

You may request access to your personal data and correction of inaccurate information. Where the applicable conditions are met, you may request erasure, restriction of processing and data portability. You may object to processing based on legitimate interests and always have the right to object to direct marketing. We may need to verify your identity to protect your information. Contact hello@lyfenordic.com to exercise your rights. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection, IMY, at www.imy.se.