Hälsoprofilen is a friendly gym chain with several locations across Skåne, where the goal has always been to create a welcoming space for everyone – from those taking their first steps in fitness to those who have been training for years. Their offering is broad, ranging from group classes and personal training to senior and family fitness, and the chain has built its reputation on ensuring members actually reach their goals, rather than just providing access to equipment.

That ambition was the driving force behind the decision to invest in two technologies from Lyfe Nordic: Visbody S30 and Red Light Solo. Both are answers to the same question – how do you create a member experience that extends beyond the workout itself and generates more motivation, making it easier to attract new members and retain them longer?

Visbody S30 – clarity in every step

At Hälsoprofilen, results are at the core of everything they do, which is exactly what made the Visbody S30 an obvious investment. While a standard scale only provides a single number, the Visbody scan delivers a complete picture of body composition, muscle mass, and other key metrics in under a minute – data that makes it possible to show members exactly where they stand and what decisions need to be made to move forward.

"We work hard to ensure our members get results, and we want to be able to show those results in a clear and precise way. When we first saw Visbody, we were truly impressed – it provides so much data on the current situation and what decisions we need to make in our training to head in the right direction."— Zakarias, Training Advisor, Hälsoprofilen

For personal trainers at Hälsoprofilen, the scanner has become an everyday tool. Instead of relying on general rules of thumb based on weight and height, trainers can create much more accurate and personalized nutrition and training programs based on actual values like muscle mass and hydration levels. This makes follow-ups concrete: if progress isn't aligning with the goal, it shows up immediately in the data, allowing the trainer to take action – whether by adjusting the program or suggesting personal training sessions.

The scanning has also proven to be an effective tool for attracting new members and creating more attractive PT packages, while existing members repeatedly book sessions to track their own progress over time. For many, that very opportunity – to see their progress in black and white instead of just relying on a feeling – has become a powerful motivational factor.

"You don't always see results on the scale or in the mirror, but now we can see it in black and white, numerically, that you have actually become healthier. It’s much more motivating.— Mattias, Personal Trainer, Hälsoprofilen

Red Light Solo – the next step in recovery

Alongside their investment in Visbody, Hälsoprofilen chose to expand their offering with Red Light Solo, Lyfe Nordic’s full-body red light therapy panel. The concept is simple: the gyms of the future will need to offer more than just training, and recovery is becoming an increasingly important part of how members approach their health. By introducing Red Light Solo, Hälsoprofilen can meet that need in-house, rather than having members look elsewhere for recovery.

This initiative is also a way to stand out. The basic offering at most gyms today looks quite similar – it is through this type of technology that Hälsoprofilen creates a member experience that goes beyond just training equipment, giving members another reason to view the facility as their hub for overall health, not just for their workouts.

A partnership from start to finish

When Hälsoprofilen was choosing a partner for their investment in Visbody and Red Light Solo, it was important to get more than just the technology. They wanted someone who could help make the solutions work in practice – from training and installation to support and guidance on how to present the technologies to their members.

This is also how the collaboration with Lyfe Nordic is described: as a clear partnership throughout the entire process, from the initial discussions and planning to delivery, installation, and launch. The close dialogue and quick responses whenever questions arose are highlighted as factors that made a difference in how smoothly the technologies were integrated into daily operations.

We at Lyfe Nordic are proud to be part of Hälsoprofilen’s commitment to building the gym of the future – where measurable results and recovery are just as natural a part of the membership as the workout itself.

Discover more: halsoprofilen.com

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