Bryan Johnson, the longevity movement and next-generation health technology — MITOVIT IHHT

Longevity is no longer a niche -- it's a global movement that is beginning to seriously shape the health of the future. More and more people -- from Silicon Valley profiles to Swedish biohackers -- want not only to live longer, but also better. One of the most noted pioneers in the field is Bryan Johnson (baseball), the tech billionaire behind The Blueprint and Don't Dieproject, which devotes its entire life to slowing down aging and optimizing every cell in its body.

And now he has chosen to test our technology — MITOVIT IHHT — in their research work.

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MITOVIT: High-altitude training. Without height.

MITOVIT IHHT stands for Intermittent Hypoxic-Hyperoxic Training — an advanced form of oxygen exercise therapy in which the body is alternately exposed to low and high oxygen levels, just as if you were at high altitude. The technology trains the body's mitochondria, improves cell function, and creates a range of scientifically proven effects:

• ⚡ Increased cellular energy (ATP) Strengthens the body from the inside
• ❤️ More red blood cells — improved oxygenation and endurance
• 🔁 Faster recovery — ideal for athletes and stressed bodies
• 🧬 Improved mitochondrial function A key to long-term health
• 🕒 Delayed aging Longevity at the cellular level

That Bryan Johnson now uses MITOVIT is a strong acknowledgement of the potential of the technology. It's not just a treatment tool -- it's an investment in longevity.

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Longevity — from Silicon Valley to Sweden

The longevity movement has in a short period of time gone from biohackers and technology geeks to a broader health trend. The Swedish media has recently drawn attention to this through articles such as Aftonbladet's commentary by Sanna Samuelsson and DN's portrait of Vendela, 33, who says: “I'm going to be 200 years old” -- an attitude that sounds extreme, but which soon may not be so far from reality.

In our previous blog post “What is Longevity? 5 trends shaping the health of the future” We showed how technologies such as red light therapy, cryotherapy, oxygen therapy and now even hypoxic training are changing the playing field for preventive health.

MITOVIT is one of the most exciting supplements.

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For those who run a clinic, gym or studio: this is the next step

If you work in wellness, recovery or exercise and want to be at the forefront — MITOVIT IHHT A powerful addition to your existing offering. The treatment is:

• 💡 Automated and profitable — requires minimal staffing
• 🧘 ‍ ♂️ Suitable for both elite athletes and stressed office workers
• 🌍 World-leading technology — now available in Scandinavia via Lyfe Nordic

IHHT is already big in countries such as Germany, the United States and Switzerland. Now it's coming to Sweden — and you have the chance to be among the first.

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