Lyfe Nordic launches NovoChair — the next generation of EMS-technology for pelvic floor training

We are proud to now launch NovoChair in Sweden — a new pelvic floor treatment chair that also marks the start of our new EMS line, Novo.

NovoChair is the The first technology in our new Novo product line, where more EMS-based innovations will follow. With Novo, we are taking a clear step into a new category of technologies for businesses that want to offer modern, effective and commercially relevant treatments in health, recovery, performance and wellness.

A new generation of pelvic floor treatment

NovoChair is developed for businesses that want to offer a more modern way of working with pelvic floor, postpartum, intimate health and functional recovery.

The technology is based on advanced EMS stimulation and offers a non-invasive treatment format that feels both modern and accessible. For the client, it means a treatment with a low threshold. For the business, it means a technology-driven category that is easy to integrate into a modern clinic, recovery studio or wellness environment.

This is not just another treat. It's a new way to meet a growing demand with something that feels relevant, premium and right for the times.

Developed for modern operations

NovoChair is especially relevant for:

• Clinics
• Beauty Clinics
• Recovery Studios
• Gyms and performance facilities
• Wellness Center
• Businesses looking to broaden their offering in modern health

For clinicians, NovoChair creates a strong supplement in pelvic floor, postpartum and intimate health. For gyms, recovery and wellness, it opens up a new category that complements training, recovery and performance with something that feels very relevant to today's market.

A category with wider relevance than many people think

When many people hear the word pelvic floor, they immediately think of incontinence. But the category is considerably wider than that. According to NICE Pelvic floor dysfunction also includes, for example, emptying problems, prolapse, sexual dysfunction and chronic pelvic pain.

At the same time describing NIDDK that bladder control problems are common and can be linked to both pregnancy and prostate problems, making the area relevant for both women and men. The agency also highlights that these disorders can affect everyday life, activity and intimacy.

For us, that's an important part of why NovoChair feels so right about the times: this is a broader, more relevant and more future-oriented category than many first realize.

Technology, function and premium design

NovoChair combines modern EMS-based treatment technology with an expression that fits naturally in premium-focused treatment environments. The black leather design gives the chair an exclusive visual expression that works just as well in beauty clinics and wellness environments as in more performance- or recovery-focused operations.

For the business, this means a technology that:

• feels modern and relevant
• fits naturally into premium environments
• Strengthens a broader and more future-oriented offering
• helps the business position itself in the next generation of health and wellness

First in Novo

NovoChair is just the beginning.

With this launch, we are introducing the very first technology in our new Novo Line — a growing series of EMS-based products that in the future will bring together more innovations in treatment, recovery and performance under a common concept.

NovoChair is first out. More launches follow.

Want to know more about NovoChair?

Do you want to explore how NovoChair can suit your business, you are warmly welcome to contact our team.